Legal

Terms of service

Last updated: 17 September 2026

These terms apply to everyone who uses Verifio: customers who write or read reviews, and webshops that use the Verifio dashboard, the Verifio app for Shopify, our plugins or our API.

Sections 1 to 4 and 14 apply to everyone. Sections 5 to 13 apply to webshops. By using Verifio you accept these terms.

1.About Verifio

Verifio is a service of Verifio, a trade name of GMM Van Benten (sole proprietorship), Amsterdam, the Netherlands (Chamber of Commerce 92303846) ("Verifio"). Verifio publishes verified reviews and a Trustscore for webshops, and offers webshops tools to collect reviews and run their online store.

"Webshop" means the business that uses Verifio. "Customer" means a person who bought something from a webshop. "Review" means a rating with or without text about a webshop.

2.Writing reviews

  • You can review a webshop after an order, through the invitation the webshop sends via Verifio. That is how we verify that a review comes from a real customer: every review is linked to an order the webshop reported to us.
  • Your review must describe your own, genuine experience and follow the review guidelines. Fake reviews, paid reviews, reviews in exchange for a benefit and reviews about competitors are not allowed.
  • You give Verifio a free, non-exclusive, worldwide licence to publish your review on verifio.eu and to let the webshop show it in Verifio widgets, for as long as the review is online.
  • You can edit or remove your review at any time. Ask us via hello@verifio.eu if you cannot do it yourself.
  • The webshop can reply publicly to your review.

3.Moderation and reporting

  • Verifio shows positive and negative reviews alike. Webshops cannot remove, hide or change reviews, and Verifio does not accept payment or pressure to do so.
  • Anyone can report a review that breaks the law or the review guidelines by emailing hello@verifio.eu with a link to the review and the reason.
  • A person at Verifio assesses each report. If we remove or limit a review, we tell the author why and how to object. The reporter hears the outcome as well.
  • You can object to a moderation decision by replying to our message. Someone who was not involved in the first decision looks at it again. You can also go to a competent court.
  • Accounts that repeatedly break these rules can be suspended.

4.The Trustscore

The Trustscore is calculated automatically from verified reviews and the outcome of invitations, using the method explained on verifio.eu/how-it-works. Webshops cannot buy a higher score. The Trustscore is an indication based on customer experiences, not a guarantee about a webshop.

Verifio is not a party to purchases between customers and webshops and is not responsible for the products or services of webshops.

5.Webshop accounts

  • Verifio is for businesses that run a webshop. You confirm that you are authorised to act for the business and that the details you provide are correct.
  • You are responsible for the people you invite to your team and for keeping sign-in access secure.
  • To earn the Verifio Certified status, the business shows its registration number (such as a Chamber of Commerce number). We check this against the public register.

6.Rules for webshops

  • Invite all customers of eligible orders, or use the automatic invitations. Selecting only happy customers (review gating) is not allowed.
  • Do not offer customers a discount, gift or other benefit in exchange for a review, and do not write or order reviews yourself.
  • Only share customer data with Verifio that you may lawfully share, and tell your customers in your own privacy statement that you use Verifio for review invitations.
  • Use the Trustscore, reviews and badges only as provided by Verifio, without changing them, and remove them when your account ends.
  • Do not misuse Verifio, such as attempting to access other accounts, overloading the service or reverse engineering it.

Verifio may take down a Trustscore, badge or account that breaks these rules, and may show on the public profile that a webshop broke them.

7.Plans, payment and cancellation

  • Current plans and prices are listed on the pricing page. Prices exclude VAT unless stated otherwise.
  • New accounts start with a free trial, limited to a number of review invitations shown in the dashboard.
  • Plans are billed monthly in advance. When you sign up through verifio.eu, payment runs through Mollie.
  • When you use the Verifio app for Shopify, you choose and pay for your plan in Shopify and Shopify bills you. The trial period and the plan shown in Shopify apply. Shopify's terms also apply to that billing.
  • You can change or cancel your plan at any time. Cancellation takes effect at the end of the current billing period. Removing the Verifio app from Shopify ends the Shopify subscription.
  • We announce price changes at least 30 days in advance. You can cancel before the new price applies.

8.Integrations and optional tools

Verifio connects with third-party services such as Shopify, WooCommerce, marketplaces, email providers and customer service systems. Your use of those services remains subject to their own terms. Verifio is not responsible for outages or changes at those services.

Optional tools such as the feed manager, parcel claims and AI assistants support your work but do not replace your own checks. You remain responsible for what you publish, send to a marketplace or submit to a carrier. AI output can contain errors.

9.Service, availability and intellectual property

We do our best to keep Verifio available and secure, but cannot guarantee uninterrupted operation. We may improve and change features. We announce changes that materially limit a paid feature in advance.

The Verifio software, website, Trustscore method, widgets and brand belong to Verifio. During your subscription, webshops get a non-exclusive, non-transferable right to use the dashboard and to show Verifio widgets and badges on their own sales channels. Product data, texts and images a webshop uploads remain the property of the webshop; the webshop gives Verifio permission to process them to provide the service.

10.Liability

Verifio's total liability to a webshop is limited to the amounts the webshop paid Verifio in the 12 months before the event that caused the damage. Verifio is not liable for indirect damage, such as lost profit or lost revenue.

These limits do not apply to damage caused by intent or gross negligence, or where the law does not allow limitation. Nothing in these terms limits the statutory rights of consumers.

Verifio is not liable for failures caused by circumstances beyond its reasonable control, such as outages at hosting or payment providers, platforms like Shopify, or internet networks.

11.Ending the agreement

Webshops can end their account at any time via the dashboard or by emailing hello@verifio.eu. Verifio can end or suspend an account if these terms are seriously or repeatedly broken, or if payment remains overdue after a reminder.

After the end, published reviews remain on verifio.eu, because they belong to the customers who wrote them. Customer data from orders is deleted within 30 days, as described in section 12.

12.Data processing for webshops

When a webshop shares customer or order data with Verifio (through Shopify, WooCommerce, another integration or our API), the webshop is the controller and Verifio is the processor. These data processing terms are part of the agreement with every webshop and meet the requirements of article 28 GDPR:

  • Verifio processes the data only to provide the services the webshop uses (review invitations, the Trustscore, feed manager, parcel claims, customer service tools) and only on the webshop's documented instructions, which include its settings in the dashboard. The types of data, categories of people and retention periods are described in the privacy policy.
  • Everyone at Verifio with access to this data is bound by confidentiality. Access is limited by role and logged.
  • Verifio takes appropriate technical and organisational measures, including encrypted connections, encrypted backups, encrypted storage of connected mailbox and support passwords, retention limits and an incident response policy.
  • Verifio uses the sub-processors listed in the privacy policy and informs webshops before adding or replacing a sub-processor, so they can object. Verifio imposes the same data protection obligations on its sub-processors.
  • Verifio helps the webshop respond to requests from data subjects and forwards any such request it receives.
  • Verifio informs the webshop without undue delay, and at the latest within 24 hours after discovery, of a personal data breach affecting its data, and helps the webshop meet its own notification obligations.
  • At the end of the service, or on the webshop's request, Verifio deletes the webshop's customer data within 30 days, unless the law requires it to be kept. Customer data from orders is in any case deleted or anonymised after 12 months.
  • On request, Verifio provides the information needed to demonstrate compliance with these terms and cooperates with a reasonable audit, at most once a year and with notice.

Need a signed data processing agreement? Email privacy@verifio.eu.

13.Changes to these terms

We may change these terms. We inform webshops by email at least 30 days before a material change takes effect. If you do not agree, you can cancel before that date.

14.Governing law and contact

These terms are governed by Dutch law. Disputes go to the competent court in Amsterdam, unless mandatory law gives a consumer the right to go to the court where they live.

Questions: hello@verifio.eu. Privacy: privacy@verifio.eu.